Job Title: Digital Marketing Strategist
Reports to: Claudia Towell, Director of Marketing
Employment Status: Regular/Full-time
Under the direction of the Director of Marketing, the Digital Strategist is responsible for the development and execution of all online, mobile, and social marketing strategies including web search, display advertising, social media management, video/audio content creation, email marketing campaigns, app, website and blog content management. This position cultivates audiences at the regional level, increases community engagement with and visitorship to the Brooks –both digitally and on-site.
Promote the brand and image of the Memphis Brooks Museum of Art.
Think strategically about how a range of messages and events should be communicated to internal and external audiences through digital portals and implement those strategies.
Ensures the delivery of superior online experiences.
Drives new revenue through online channels, conversion improvement, affiliate marketing, ecommerce and SEO.
Acts as liaison to other museums, cultural institutions, and community organizations with whom the Brooks collaborates and/or cross-promotes programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
FUNCTION AS THE WEB ADMINISTRATOR FOR BROOKSMUSEUM.ORG.
Manage the development and launch of a new website in preparation for the Centennial celebration of the museum.
Maintain website content so the site is always current, relevant, and engaging.
Crop and, where necessary, manipulate images and digital assets for optimal display, upload speed and resolution requirements.
Develop landing pages for strategic initiatives and key museum programs.
Conduct on-going web maintenance.
Monitor the performance of the website with Google analytics and other reporting providers and provide feedback regarding that performance to the Director of Marketing.
Drive traffic to the web site by making sure content is built and tagged consistently with SEO/SEM techniques and best practices while upholding the editorial standards of the brand.
Set up event registration pages, ticket payment pages and auto-responder messages as necessary.
Post video/audio content to further engage audiences.
Respond to messages received through the website.
DEVELOP AND MAINTAIN THE BROOKS EMAIL MARKETING STRATEGY
Execute email creation via MailChimp; this includes editing or creating content and graphics.
Proof and circulate all emails prior to publishing.
Maintain an email delivery schedule.
Manage lists within email service provider platform and grow lists by proactively adding new addresses from event attendees, synchronization of lists with online event registrations, payment gateways, and other platforms.
Monitor open and click-thru rates, optimizing campaigns throughout time.
SOCIAL MEDIA ENGAGEMENT / DIGITAL ADVERTISING
Manage the Brooks presence across all social media platforms; this includes posting creative and engaging content, which should reach audiences organically.
Responsible for monitoring social media activity, including listening to our social media audiences, and engaging with the public as directed.
Develop and implement highly targeted paid digital advertising that drives revenue as well as increases community engagement.
Identify digital target markets, and select appropriate platform to use and appropriate content/tone.
Edit and create content and manipulate graphics for all digital advertising.
Provide analytics of all digital campaigns and make changes as necessary for improved performance. Adhere to established timelines and schedules.
Must have clear understanding of online search and display campaigns in Google Adwords, and Facebook ad conversion tracking.
Create, edit, and post video/audio content, as well as work with outside videographers as needed.
Manage and create engaging content for blog entries in Re:Brooks. Maintain an editorial schedule.
Manage the Brooks app content and manage further development of the app as necessary.
Monitor licenses and ensure that all content is used in line with correct licensing agreements from exhibition organizers or other sources.
Represent the Brooks at community events and meetings. Will be required to attend and assist selected Museum events outside of normal business hours.
Work within established budgets and deadlines.
Recruit and supervise photography interns, volunteers, and temporary staff as needed.
Manage marketing image database.
Act as a museum-wide resource on digital communications.
Serve on institutional level committees as requested.
Stay abreast of current trends in e-marketing and new media for marketing, assess opportunities and develop recommendations.
Additional projects and responsibilities as determined by the Director of Marketing.
Many of the duties assigned to this position cross Museum departments; the Digital Strategist must therefore have high initiative, a positive can-do attitude, very strong creative abilities and outstanding communication and people skills.
1. Bachelor’s degree in marketing, information technology or a related field required.
2. Minimum two-year experience in a design studio or ad agency environment leading digital marketing campaigns.
3. Creative and engaging writer, especially within the restrictions of social media platforms, while strictly adhering to project guidelines for tone and voice.
4. Skilled in video creation and editing.
5. Proficiency with Microsoft Office and Microsoft Project, PowerPoint, experience using Adobe Photoshop, HTML/XHTML, CSS and their impact on creative executions, must be well-versed in web technology, social media, management of Google Ad Words, Facebook conversion and tracking, knowledge of best practices & web standards.
6. Knowledge of CS Creative Suite Programs, Dreamweaver or FrontPage a plus.
7. Ability to work in a fast-paced, team-oriented environment with rapidly changing technology.
Candidates should send cover letter and resume to email@example.com for consideration. No phone calls please.
The Memphis Brooks Museum of Art is an equal opportunity employer committed to diversity.